Accelerate Sales with Healthcare Expertise

Clinician-Backed Strategy. Trusted by Sales Teams. Proven Results.

Introduction

In complex healthcare sales, credibility is currency. Barry P. Chaiken, MD leverages his decades of clinical, strategic, and leadership experience to empower sales and marketing teams. By bridging the gap between technology and clinical value, he helps teams build buyer trust, accelerate deal cycles, and expand market share.

The Challenge: Selling to Clinicians Without Clinical Credibility

Sales teams at top-tier healthcare technology firms—Salesforce, Infor, and McKesson—faced common challenges:

🟢Difficulty explaining complex clinical and reimbursement workflows

🟢Gaps in knowledge that hindered engagement with physicians and executives

🟢Missed opportunities due to lack of healthcare-specific insight

🟢Marketing content that didn’t resonate with the healthcare buyer

Despite strong products, these teams lacked the peer-level authority needed to speak confidently with clinicians—resulting in stalled deals and lost opportunities.

Dr. Chaiken’s Approach: Strategic Engagement Across Sales & Marketing

🟢 Embedded Subject Matter Expert

Barry joined sales calls to serve as a clinical thought partner, helping salespeople refine their messaging, review account strategies, and engage decision-makers with confidence.

🟢 Sales Education & Enablement

He developed and delivered training seminars and video-based learning to onboard sales and marketing teams with foundational healthcare knowledge—shortening ramp-up time and improving team performance.

🟢 Peer-to-Peer Clinician Engagement

Using LinkedIn tools and in-person meetings, Barry engaged healthcare leaders directly—sharing curated content and building trust. His credibility as a physician and former HIMSS Chair opened doors that were previously inaccessible.

🟢 Strategic Advisory Boards

Barry led customer advisory boards with clinical and operational leaders, giving companies insight into product development, messaging, and market needs.

🟢 Customer-Centric Content Creation

He created broadcast-quality customer interviews and case studies—without outside production costs—that elevated the company’s marketing and sales engagement materials.

Results That Drove Growth

✅ Shortened Sales Cycles & Bigger Wins

With Barry’s involvement, sales teams exceeded quotas and accelerated time-to-close. His clinician insight created trust and opened high-value doors.

✅ Marketing That Resonates

Marketing teams improved performance by adopting Barry’s strategies and using customer-driven content. Messaging became clearer, more relevant, and more effective.

✅ Elevated Brand Positioning

Barry’s national and international keynotes positioned companies as trusted thought leaders—enhancing credibility and generating inbound interest.

✅ Sustainable Knowledge Transfer

His healthcare education programs became a core part of onboarding and enablement—building long-term value into the organization.

Ask Dr. Chaiken about healthcare buyer behavior or building marketing credibility.